Campbell’s Soup Premieres Warhol Inspired Labels
If you follow any other art or design blogs, you may have noticed there’s been a lot of buzz lately…. about tomato soup. No, it’s not some new ultra-organic or state-of-the-art canning company. It’s good ol’ Campbell’s, creating a stir with their Andy Warhol throwback line of limited-edition cans for sale at Target. If you haven’t seen these yet, they’re definitely worth a look. We got in touch with Campbell’s soup to find out why now, and most importantly – who designed the new labels.
Of course a company as large as the Campbell Soup Company has their own in-house design team. Emily Semmelman, one of Campbell’s PR representatives, told us that the new designs were a collaborative effort. “Campbell’s Global Design team worked closely with The Warhol Foundation to design labels derived from original artworks created by Andy Warhol in 1965,” in honor of Warhol’s legacy. She told us that this partnership allowed them to “showcase the color pallet of four of his original paintings.”
Why now? It’s in celebration of the 50 year Anniversary of Andy Warhol’s 32 Cans of Campbell’s Soup. Campbell’s is even sponsoring a Warhol exhibition at the Metropolitan Museum of Art in New York. It’s a full circle for Campbell’s soup, who was rumored to have considered suing Warhol when his paintings were first exhibited. They waited it out and after his work started catching on, they decided to take it as free marketing.
But who’s responsible for the original Campbell’s Soup label design that started it all? Turns out, Campbell’s has no record, as the 1897 design was also highly collaborative. We do know what influenced the color. The labels were originally orange and blue, but it was none other than the Cornell Football team that influenced the owner of the soup company to change the colors to red and white.
It just goes to show that inspiration really can be found anywhere, whether on the football field or on supermarket shelves. What do you think of the new can designs? Will you be buying some for posterity’s sake?